Your Reputation Precedes You

Adriena Jett

by Adriena Jett

Adriena Jett is the cheerful client concierge and a trusted legal assistant at My Pink Lawyer®. Adriena loves spending time with her husband and their combined four children. In her spare time, Adriena enjoys watching cooking shows, reading cookbooks, and of course cooking and baking!

Many of our readers have already had their own personal experience with our firm; however, a large group have not. They’ve heard about us through the eyes of someone else, and we love that! We love to hear personal reviews from our friends and family, too!


Recently, a client arrived at the office for their Succession Strategy Session and was happy to explain what she’d heard about us. 


I was just around the corner when I heard the interaction and thought I’d introduce myself. 


“Welcome to the office!” I exclaimed, “I’m A.J.!”


”It’s nice to meet you, your reputation precedes you” our client said. 


Her remark reminded me of the sales conference our firm attended earlier this year. 


Surprisingly enough, it was about focusing on how our services can help potential new clients. And since we already do that every day, you bet we were looking forward to learning more about that!


To us, being a “non-traditional law firm” means we aren’t “stuffy,” and we don’t offer “cookie-cutter” documents. 


We focus exclusively on Estate Planning, honing in on what is needed and making that happen for our clients instead of a one-size-fits all plan. 


I went on to tell our client that I hope she has the same experience that was told to her and by the time she walked out of our office with her documents, she had! 


Her comment brought me back to a Sales Conference that was held in Salt Lake City, Utah over a long weekend. 


45FF99F8-9918-42E9-97CC-5DF44DD88ABAMyself and a few other staff members headed out Friday morning really excited to see what Salt Lake was going to bring to our plans for our future. 


It’s a reality for us that we don’t fit into everyone’s idea of what a law firm is. On the other hand, others love coming into our office and feeling welcomed to relax in our environment. 


Salt Lake gave us the opportunity to meet like-minded individuals who want to better their client’s experience, no matter what their idea or expectation is. 


I like to think that all of the stories told about me are positive, but is that even possible? Of course it’s not. It’s more so about how you’re perceived, and I feel like recognizing that has opened our minds to really better all different types of client needs while still providing them the welcoming environment that we offer. 


These conferences are such a great way to give our team the opportunity of chatting about our training experiences in real time, together. More minds means more perspectives and more unique questions! We really enjoyed that weekend together! 


Of course we checked out some recommended local spots while we were there. Who would have thought Salt Lake City has so many great Mexican restaurants? We really enjoyed the breathtaking views and made time to stop at a monumental location (and some shops) too.


I took some key notes from the conference and concluded that I wanted to personally work on efficiency, self awareness, health, and communication. I felt like improving these areas would be better for all of my interactions, in the office and in my personal life. 


I’ve never been scared of change; rather, I’ve welcomed it. As the firm has grown, I’ve changed roles and responsibilities and it’s been such a privilege to be provided the opportunity to attend these conferences and grow with it. 


I’m not usually one to make New Year’s resolutions so I thought I’d set my 2025 goals ‘Early’. Tomorrow isn’t promised, as we preach. 


I hope 2025 brings me the ability to continue this journey of growth alongside these incredibly talented co-workers. I intend on reminding them how much they’re appreciated in this world more often and give them the support they have given me through these memorable years with My Pink Lawyer®. I’m lucky to have these opportunities and I hope our readers know how appreciative we are of you! We’re in the business of helping people and we want 2025 to be our best year to date, WITH YOU.

 

Sincerely,

Improving Everyday, Adriena, “A.J.” Jett, Director of Operations at My Pink Lawyer®

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